We had the chance to sit down down with the immensely proficient producer, Rad Cat, after testing his newest single, “Levitate.” This interview is a deep dive as we cowl his explosion onto the scene, the distinction between producing solo-work and tracks for different artists, the state of the music business, life, and all the pieces else; In fact, we additionally took a second to shake our heads and wag our fingers at Spotify.
Rad Cat’s “Levitate” is a heavy and cathartic digital observe. Armen Paul’s vocals are haunting and Rad Cat’s manufacturing is each danceable and emotional; assume The Weeknd meets Illenium. That is one in every of Rad Cat’s darker productions, one which simply so occurs to talk on to my soul and absolutely will do the identical for a lot of others. The bassline, drums and melodic development are actually top-tier.
So, with none additional ado, take a look at “Levitate” and get to know your latest favourite producer under!
Grit Each day: Thanks for sitting down to do that interview! I’m sorry to listen to that this has been a troublesome quarantine for you however I’m very completely happy that you simply turned it into artwork. How has 2020 handled you in any other case?
Rad Cat: I believe the quarantine scenario has been troublesome for lots of us artists and creatives, however I’ve undoubtedly been making an attempt to make one of the best of the scenario! Being caught at dwelling this yr has helped me create numerous new music. Each time I’m not in entrance of Ableton although, I additionally love to observe anime. Hunter x Hunter has been my favourite one these days. I additionally hop on Name Of Responsibility Warzone with my buddies each time I’ve the possibility.
Being caught at dwelling has additionally led me to find a ton of recent music from totally different artists similar to Mikazuki BIGWAVE and Moe Store. Just a few very funky and distinctive stuff!
GD: The story about your blackbear bootleg getting an official launch is an inspiring one for a lot of aspiring musicians. What was that like?
RC: Ah sure, the unofficial blackbear remix that began all of it. I consider this was round 2016. I had simply gotten dwelling from faculty, and I used to be within the temper to make a brand new remix in order that I may drop it on SoundCloud. I needed to strive one thing totally different although, I didn’t wish to go the protected route and remix some common High 40 chart music, so I went onto SoundCloud and did some digging so as to discover a cool observe from an underground artist.
bear was sort of underground on the time. I ended up stumbling upon blackbear’s music ‘idfc’ and the observe actually simply HIT for me. I completed up remixing his music, and uploaded it to my SoundCloud. I didn’t count on for him to really hearken to the music or something like that, I simply created the remix for enjoyable, as a result of I genuinely loved the unique. bear ended up one way or the other listening to my edit, and he appreciated it sufficient to shoot me a DM on Twitter. Some artists get offended whenever you bootleg their observe, however as a substitute, he invited me to work on music for his venture.
As soon as I started collaborating with him, I began to deal with music as one thing that might truly be a profession for me, relatively than only a pastime.
GD: You appeared to skyrocket after that, producing for superstars like Kevin Gates. How did you deal with that intense profession trajectory?
RC: It was undoubtedly wild to me, to simply be thrusted into the music business so rapidly. I believe I dealt with it properly although! Nothing about my inventive course of modified, I used to be nonetheless simply making an attempt to make one of the best music that I may.
GD: What’s it like working with an artist of Kevin Gate’s caliber?
RC: That entire course of went fairly easily truly! He listened to a few beats that I had made, selected his favourite one, after which that’s how “Showin Up” got here to life. It was a cool expertise! Hip hop is one in every of my favourite genres, so I undoubtedly had enjoyable once I was making these beats for him.
GD: What’s the transition into solo-work like for you? I can think about it’s each liberating and aggravating.
RC: Solo work is unquestionably liberating within the sense that you’re free to do no matter you need. You’re free to be inventive and take a look at your loopy concepts out. It’s the place as an artist, you actually simply get to be your self.
GD: How is producing for artists totally different than your solo work?
RC: Solo work is unquestionably an entire totally different recreation than producing music for an additional artist. With manufacturing for others, there’s a transparent route that they are going to information you to. There’s a sure sound that they’re in search of, so all you must do as a producer is attempt to obtain that imaginative and prescient for them.
With solo work although, there isn’t anybody telling you what sound/route to go for, you must determine that out for your self. It’s each a loopy and rewarding course of, and I’m excited to be doing extra of my solo producing now.
GD: May you communicate in your inventive course of on the whole and what influences your work?
RC: I’d say that 90% of the time, I begin songs off by discovering a cool chord development to make use of. A great chord development is essential to me, because it actually units the tone for the music. As soon as I’m able to work out which chords I’m going to make use of, the remainder of the music components simply sort of fall into place for me. Drums & Percussion are additionally VERY vital to me. The drumbeat is what makes individuals transfer, so if my drums don’t completely slap, I cannot be proud of the music.
GD: I’m additionally the kid of two immigrants, I’m very grateful for the distinctive outlook on life my dad and mom have instilled in me and consider that my life wouldn’t be the identical if I used to be born to a protracted lineage of Individuals. How has your upbringing as a first-generation Mexican-American influenced your work?
RC: That’s superior to listen to! My dad and mom got here to the US from Mexico with nothing. They actually confirmed me which you could obtain something you need in life with arduous work and dedication.
My dad grew up in a household of musicians, in order a baby, I used to be uncovered to numerous conventional Mexican music, similar to Banda and Corridos. Whether or not it was at dwelling, at household events, within the automobile, there was at all times some kind of Mexican music enjoying. All of this publicity to music undoubtedly made me wish to choose up an instrument and learn to play music myself. This led me to learn to play the guitar, which then led me to change into inquisitive about how music is produced and made as an entire.
GD: You’ve gotten carried out on some fairly huge phases, CRSSD Pageant, Rad Cat EDC Mexico, Nocturnal Wonderland, and Area Yacht San Diego, what was your greatest spotlight?
RC: Actually, all of those occasions maintain a particular place in my coronary heart. I used to be surrounded by buddies displaying their love and help at every one in every of these locations.
If I needed to choose one occasion although, I believe CRSSD Pageant was probably the most particular occasion for me. CRSSD Pageant was my first time ever performing, and it was on the large primary stage as properly. To go from by no means performing a single present in my life, to out of the blue being thrown onto a mainstage, particularly in my hometown of San Diego, was truthfully insane to me, and one thing that I’ll perpetually be glad about.
GD: The business is struggling proper now as stay performances have been placed on maintain resulting from COVID-19. How has this affected you personally?
RC: Going to occasions, having enjoyable and vibing to music with my buddies was undoubtedly one thing that I beloved to do. So with stay occasions being on maintain, it’s been a troublesome adjustment. Nonetheless, the present disaster has given me time to be at dwelling and spend extra time with my household. It’s additionally given me the time to create a bunch of recent music and be taught a ton of recent music manufacturing strategies, so I’m taking all of it in stride, in the future at a time.
GD: Your new works “Levitate” and “Diamond” are a departure out of your typical sound. Sadly, heartbreak is a tragically good supply for highly effective artwork. Do you assume that your inventive output was additionally influenced by the lockdowns and the present state of the world?
RC: Sure, “Levitate” and “Diamond” are undoubtedly each departures from my ordinary bubbly sound! Once I made these tracks, I used to be going via the ultimate phases of a break up. I used to be lastly getting over one thing, however the darkish temper was nonetheless there, and I channeled that vitality into my studio work.
Humorous sufficient although, the quarantine scenario has truly made me wish to create happier music. This yr has had a darkish vibe to it, and I’m simply sort of bored with the gloominess of all of it.
“Levitate” and “Diamond” are just like the finale of this darkish music chapter in my music profession. Transferring ahead, I’ll primarily be making the OG rad cat completely happy/bubbly 4 on the ground music like I used to. I simply wish to create enjoyable music once more! However I’m undoubtedly glad I received to discover these moodier productions, its expanded my spectrum of sounds.
GD: What are your ideas on Spotify’s new promotional choices which commerce boosting music placement for a discount in per-play-payout? How do you’re feeling about Spotifty CEO Daniel Elk’s view of the music enterprise, particularly the thought that artists must pump out music so as to preserve a habitable way of life?
RC: I truthfully assume it’s ridiculous. Spotify’s payouts per stream are already fairly low to start with, so for them to supply a lift in alternate for even LOWER pay charges is blatantly disrespectful to all artists that use their platform. Artists shouldn’t must pump out music so as to preserve a habitable way of life. Artists should be paid FAIRLY for his or her streams. Spotify makes large income, whereas most of the artists on the platform are left to starve. I believe Elk wants to comprehend that Spotify wouldn’t be anyplace with out the artists on the platform.
GD: Have you ever seen the brand new stay stream platform Bandcamp simply launched? What are your ideas on that?
RC: I believe what they’re doing with that’s actually cool. They’ve given artists a strategy to carry out digital occasions and make some cash from it. I see this being one thing that may stick round publish COVID-19 as properly.
GD: What’s subsequent for Rad Cat?
RC: A return to my OG Rad Cat sound for certain!! Extra completely happy, enjoyable, and cute music! I’ve been engaged on numerous that, so I’m excited to place all of that out into the world. Additionally, assuming we’ve got the pandemic underneath management, perhaps play some exhibits throughout the states? Who is aware of. What I do know is that we’re coming into a brand new chapter, and I’m so excited for everybody to be part of it.