It held a heartfelt message from its new CEO, Cheah Chun Wai.
He’s been with MBO since 2013, beginning out as a Director of Gross sales Advertising and marketing. In January 2018, he climbed the ladder to COO place. This October, he was promoted to CEO.
With that quantity of historical past between him and the corporate, the video’s content material felt rawer and extra real than ever.
One other Potential 6-12 Months Of Struggles
Within the video, he expressed how they’ve missed their followers badly, and that they have been trying ahead to assembly everybody once more quickly.
He additionally launched himself as the brand new CEO of MBO, however acknowledged that he didn’t want to be congratulated but.
Fairly, he’d like for everybody to want him and his crew one of the best of luck throughout these occasions.
Everybody is aware of by now how badly the cinema business has been affected by the pandemic, and our native chains have been making an attempt out numerous techniques to attempt to pull by means of.
Chun Wai shared that the struggles began round Chinese language New 12 months 2020, and as of September 2020, MBO’s admission price had dropped to about 10-15%.
“That means, if we used to have 50 prospects, now we solely have 2 to three prospects per session,” he shared of their dire state of affairs.
They’ve since tried their finest to scale back prices whereas ready for content material to return to the silver display screen, however with the present state of affairs, Chun Wai shared that they may have to attend for an additional 6-12 extra months.
That’s a very long time to carry out for a corporation that’s already struggling this a lot.
Followers Wanted For #StayStrongMBOCinemas
As you’ll have heard only a week or two in the past, there was information going round about MBO shutting its doorways for good.
The Edge Markets reported the information of a discover on the intention of executing the liquidation process for MBO Cinemas, formally often known as MCAT Field Workplace Sdn Bhd.
Nevertheless, MBO continues to be decided to save lots of itself and stick round for longer.
Chun Wai shared within the video that they might be staying robust, and for that, they wanted the assistance of their followers for his or her #StayStrongMBOCinemas marketing campaign.
They’ve hundreds of restricted version merchandise of their inventory, which is slow-moving now as a result of lack of admissions.
To assist in promoting them, MBO will open desk gross sales of their cinema lobby with correct compliance to SOPs from October 30, 4PM-8PM in any respect MBO areas besides:
- Area U8,
- Brem Mall,
- and Kota Tinggi.
1 piece may be purchased at RM15, whereas four items may be purchased at RM50.
Chun Wai pleaded for followers to come back and assist them on this in the event that they needed to return to MBO someday, and added, “Kasi sapu licin!”
Other than the bodily gross sales, MBO can be engaged on itemizing its merchandise on their official Shopee account here, and can replace followers as soon as all the things is prepared.
For Chun Wai’s full heartfelt message to followers concerning the marketing campaign, you possibly can view the video right here:
- You possibly can present your assist for MBO Cinemas by heading to their Shopee account here to make purchases as soon as they’re listed.
- Be taught extra about MBO Cinemas here.
- You possibly can learn extra about what Malaysian cinemas have been combating throughout the pandemic here.
Featured Picture Credit score: Cheah Chun Wai, CEO of MBO Cinemas